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Free UTM Builder for Analytics – Oscar Chat

UTM Builder

Build UTM Links for Google Analytics — Free Online Generator

Enter your campaign details below — our Free UTM Builder will instantly generate a complete tracking URL with all the right parameters. Copy it and start measuring your marketing performance across every channel.

e.g. newsletter, twitter, google, etc.

e.g. email, social, cpc, etc.

e.g. promotion, sale, etc.

Any call-to-action or headline, e.g. buy-now.

Keywords for your paid search campaigns

Generated UTM Tracking URL

Fill in the required fields above to generate your UTM tracking URL

Fill the required fields like Website URL, UTM Source, UTM Medium, UTM Campaign and the optional fields UTM Content and UTM Term.

The URL builder will automatically generate your UTM URL. Copy the generated URL and use it in your campaigns.

Frequently Asked Questions (FAQ)

1. What is a UTM builder?

A UTM builder is a free tool that helps you create trackable URLs by adding UTM parameters to your links. These parameters let you monitor where your website traffic comes from in analytics tools like Google Analytics.

2. What are UTM parameters?

UTM parameters are short tags you add to a URL — such as utm_source, utm_medium, and utm_campaign. They tell your analytics tool how users found your page and which campaigns drive conversions.

3. Why should I use a UTM link generator?

A UTM generator ensures consistent, error-free tracking across campaigns. It saves time, eliminates manual formatting, and helps you get accurate performance data in your reports.

4. Which platforms can I use UTM links on?

You can use UTM-tagged URLs on any marketing platform — including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, Twitter (X), email newsletters, and more.

5. Do UTM parameters affect SEO or ranking?

No. UTM codes only help with analytics tracking and don’t impact your SEO rankings or website performance. Search engines ignore them when indexing pages.

6. What’s the difference between source, medium, and campaign?

  • Source identifies where the traffic comes from (e.g., Facebook, Google, Newsletter).
  • Medium defines the channel type (e.g., CPC, social, email).
  • Campaign names the specific campaign (e.g., Black_Friday_Sale).

7. How can I track UTM link performance?

Once your UTM link is live, you can track its performance in Google Analytics under Acquisition → Campaigns or in tools like GA4, HubSpot, or other analytics dashboards.

8. Is this UTM builder free to use?

Yes — this UTM builder is 100% free, requires no signup, and can generate unlimited campaign URLs for any platform.