How to Add the All in One Сhat Widget on a Website Using Google Tag Manager

In this article, we’ll show you how to install the Oscar Chat on a website using Google Tag Manager (GTM).

The Oscar Chat is a handy app that simplifies how your website visitors can reach out to you. With a simple click, they can connect with you through various platforms, all neatly organized in a single widget. This not only improves your availability but also enhances your customer service, increasing your chances of getting more conversions and sales.

Written by:

Matt Maloney, Prutha Parikh

In Publication:

ON May 01 2025

Setup Guides

How to add All in One Chat using Google Tag Manager:

If you’re already using Google Tag Manager (GTM), follow these easy steps:

Inside your Google Tag Manager dashboard, click “Workspace” – “Overview” – and “Add a new tag.”

Choose “Custom HTML” in the Tag Configuration (Tag Type).

After go to Oscar Chat and copy the code of Oscar Chat.

Paste your Oscar Chat code from the clipboard. Then click Triggering and choose a trigger – All Pages, if you want to show on all pages. Click Save in the top right corner:

In advanced settings choose 0 in Tag firing priority.

With these simple steps, you’ll be on your way to making your website more interactive and boosting your customer engagement.

Frequently Asked Questions

What is How to Add the All in One Сhat Widget on a Website Using Google Tag Manager?

How to Add the All in One Сhat Widget on a Website Using Google Tag Manager is a practical topic for teams that want to improve customer conversations, automate repetitive questions, and create a better website experience.

Who is this useful for?

It is useful for small and medium businesses that receive repeated website questions and want to support visitors without adding heavy support operations.

How can AI help with this workflow?

AI can answer common questions, collect context, reduce repetitive manual replies, and prepare a human handoff when a visitor needs personal help.

When should a human join the conversation?

A human should join for pricing, complaints, refunds, account issues, custom requirements, sensitive topics, or any question the AI cannot answer confidently.

What should teams measure?

Teams should measure chat opens, AI resolution, unanswered questions, human handoff, qualified leads, response time, and conversion after chat.

How does Oscar Chat help?

Oscar Chat brings AI chatbot, live chat, popups, forms, and lead capture into one platform so teams can improve website engagement without stitching tools together.