How do I add a chat widget to my website using GTM?

In Google Tag Manager, create a new Custom HTML tag, paste your chat widget code, set the trigger to All Pages, and publish. The widget will appear on all pages of your site.

Why use Google Tag Manager for chat widget installation?

GTM simplifies installation by not requiring direct code changes, allows easy management of multiple tags, provides version control, and lets you set advanced display triggers.

What is the all-in-one chat widget?

The all-in-one chat widget is a single button that provides access to multiple communication channels including live chat, WhatsApp, Facebook Messenger, Telegram, and more.

Can I track chat widget performance in GTM?

Yes, GTM allows you to set up event tracking for chat widget interactions, helping you measure engagement, clicks, and conversions from your analytics dashboard.

How to Add the All in One Сhat Widget on a Website Using Google Tag Manager

In this article, we’ll show you how to install the Oscar Chat on a website using Google Tag Manager (GTM).

The Oscar Chat is a handy app that simplifies how your website visitors can reach out to you. With a simple click, they can connect with you through various platforms, all neatly organized in a single widget. This not only improves your availability but also enhances your customer service, increasing your chances of getting more conversions and sales.

Written by:

Matt Maloney, Prutha Parikh

In Publication:

ON May 01 2025

Setup Guides

How to add All in One Chat using Google Tag Manager:

If you’re already using Google Tag Manager (GTM), follow these easy steps:

Inside your Google Tag Manager dashboard, click “Workspace” – “Overview” – and “Add a new tag.”

Choose “Custom HTML” in the Tag Configuration (Tag Type).

After go to Oscar Chat and copy the code of Oscar Chat.

Paste your Oscar Chat code from the clipboard. Then click Triggering and choose a trigger – All Pages, if you want to show on all pages. Click Save in the top right corner: